Business Development Manager

Salary/Rate:£45k - 50k per year + Guaranteed Comms, Company Car, Bonus
Working Options:Remote
Job type:Permanent
Town/City:Reading
County:Berkshire
Specialism:Sales & Marketing
Job ref:JNRBMREADING
Post Date:October 15, 2026
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Meet Our Recruiter

About the Role

Business Development Manager

Electronics

£45,000–£50,000 basic + commission and bonus (£60,000–£65,000+ Year 1 OTE)

Home-based field sales role covering Reading / Slough / Guildford / Kingston upon Thames


 

Company Overview 

A leading electronic components manufacturer supplies the technology behind products used in electric vehicles, medical devices, industrial machinery and other technical markets.

Continued UK growth has created a requirement for a Business Development Manager to win new projects and develop established OEM accounts across Thames Valley & Surrey.

The business works closely with design engineers, electronics engineers and product development teams, helping customers select components from initial design through to production. It offers a technically engaging sales environment with support from product specialists and application engineers.

Job Overview 

Aspion is recruiting a Business Development Manager to combine key account management with new business development across an established territory. Working within the UK sales team and reporting to the Sales Director, the successful candidate will build relationships with design engineers and procurement teams, secure component specifications and develop a pipeline of projects that generate long-term sales growth.

Key Responsibilities 

  • Grow territory sales and profitability through new business development and existing account expansion.
  • Build relationships with OEMs, electronics design engineers, buyers and technical decision-makers.
  • Identify customer applications and recommend suitable electronic and electromechanical components.
  • Secure design-in opportunities by supporting component selection during product development.
  • Manage technical sales pipelines from initial enquiry and specification through to production.
  • Develop key accounts, reactivate dormant customers and convert targeted prospects.
  • Plan customer visits and maintain consistent engagement across RG, SL, GU and KT.
  • Provide accurate sales forecasts, activity reports and market intelligence.
  • Work with internal technical and customer service teams to support successful project delivery.

Person Specification 

  • At least 3 years’ successful experience in technical B2B sales, engineering sales or a related field.
  • Ability to understand customer applications and discuss technical requirements with engineers.
  • Knowledge of specification or design-in sales would be advantageous 
  • Proven ability to develop accounts, generate new business and manage longer project sales cycles.
  • Strong communication, presentation and commercial negotiation skills.
  • Self-motivated and organised, with the ability to manage a field sales territory independently.
  • Full UK driving licence and willingness to travel throughout the territory.

Benefits

  • £45,000–£50,000 basic salary, depending on experience.
  • £60,000–£65,000+ realistic Year 1 OTE.
  • Guaranteed commission for the first six months.
  • Year-end bonus.
  • Company car.
  • Pension with employer matching up to 10%.
  • 25 days’ annual leave, increasing annually to 30 days.
  • Healthcare cash plan after six months and private medical insurance after two years.
  • Life assurance at three times salary.
  • 24/7 GP service, travel insurance and Employee Assistance Programme.

Next Steps

Apply with an up-to-date CV and take the next step in your technical sales career

ASPLIV

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