Business Development Executive

Salary/Rate:£35k - 60k per year + Uncapped Commission + Company Car
Working Options:Remote
Job type:Permanent
Town/City:Birmingham
County:West Midlands
Specialism:Sales & Marketing
Job ref:JN1108JNSSE
Post Date:August 11, 2026
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Meet Our Recruiter

About the Role

Business Development Executive

£30,000 - £45,000 DOE + commission

Hybrid/field-based with regular UK travel – West Midlands Office

Company Overview

A growing specialist provider of safety products and solutions is expanding its commercial team due to increased demand across the construction and plant sectors.

The business supplies safety-critical technology to major contractors, plant-hire companies, fleet operators, OEMs and industrial customers.

Job Overview

The Business Development Executive will focus on generating new business, opening target accounts and building a qualified sales pipeline. Working alongside technical sales, marketing and engineering teams, the successful candidate will progress opportunities from initial approach through to meetings, demonstrations, proposals and commercial handover. Success will be measured by new customer acquisition, pipeline growth and sales order value.

Key Responsibilities

  • Identify and engage new customers across construction, plant hire, quarrying, aggregates, waste and recycling, demolition, agriculture, manufacturing, warehousing, ports and transport.
  • Target main contractors, subcontractors, plant operators, asset owners, machinery dealers, OEMs and commercial fleet operators.
  • Generate opportunities through outbound calls, email, networking, referrals, site engagement and industry events.
  • Secure qualified customer meetings, site visits and product demonstrations.
  • Understand customers’ operational risks and recommend suitable vehicle safety or telematics solutions.
  • Develop opportunities through presentations, quotations, proposals and commercial discussions.
  • Respond to inbound plant enquiries and qualify their commercial potential.
  • Build and maintain an accurate new-business pipeline within the CRM.
  • Work with technical and operational teams to ensure effective opportunity conversion and handover.
  • Provide feedback on customer activity, market trends and competitor developments.

Person Specification

  • Previous experience in business development, field sales, technical sales, area sales or new-business development.
  • Demonstrable ability to prospect, open new accounts and build relationships from an initial introduction.
  • Experience within construction, plant hire, commercial vehicles, fleet services, telematics, vehicle safety, industrial technology or capital equipment would be advantageous.
  • Comfortable selling technical solutions and discussing customer applications, operational challenges and commercial benefits.
  • Confident engaging contractors, plant operators, fleet managers, transport managers and senior decision-makers.
  • Self-motivated, resilient and able to manage a field-based territory with limited supervision.
  • Personable, trustworthy and consultative rather than overly transactional.
  • Full UK driving licence and willingness to travel regularly.

Benefits

  • Basic salary negotiable based on experience between £30,000 - £45,000
  • Percentage based commission structure
  • Company car with electric, hybrid and diesel options.
  • Fuel card.
  • Company pension scheme.
  • Hybrid and home-working flexibility.
  • Company-provided iPhone, iPad, laptop and monitor.

Next steps

Apply today or contact John Nesbitt at Aspion for a confidential discussion about the role, package and company.

ASPLIV

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